It will create digital tools that provide data analytics, improve operational efficiency as well as offer data-driven decision methodology on inventory, payments, customer acquisition and more.
There will also be a scalable omnichannel platform to enhance outreach to customers via new sales channels, integrated operations, digital payments and facial recognition.
In addition, the JV will set up a blockchain-based supply-chain financing platform with digitalised processes and document automation. This will give stakeholders faster access to financing and potentially lower their costs of funding, according to the statement.
The first batch of these fintech and digital solutions is targeted to be rolled out by the first quarter of 2021.
For a start, they will be deployed progressively across BreadTalk’s F&B establishments as proofs of concept, before being adapted for mainstream adoption in other industries.
“Amid the Covid-19 pandemic, technology has become an essential tool to overcome operational challenges and enhance business agility,” said Lennon Tan, Adera chairman. “With BreadTalk’s established F&B business presence across 17 territories, it will provide significant opportunities for us to introduce and deploy our fintech and digital solutions,” Mr Tan added.
BreadTalk’s group chief operating officer William Cheng noted the “vast, untapped opportunities” in digitalisation within the group and the F&B industry.
He said that the technology innovations can be replicated to enable businesses in other industries to build sustainable growth in their digitalisation roadmaps.
Under the tie-up, Adera will provide its know-how, capabilities and experience in key areas such as digital automation, facial recognition, digital identity, digital payments and artificial intelligence.
BreadTalk, meanwhile, will contribute its technical and operational expertise.
The F&B group delisted from the Singapore Exchange this June. Its founder and chairman George Quek, his wife Katherine Lee and Thailand-listed hospitality and leisure firm Minor International had launched a privatisation bid in February.