The consumers who filed the case as a class action alleged that even when they turn off data collection in Chrome, other Google tools used by websites end up amassing their personal information. A federal judge on Friday (March 12) denied the Alphabet unit’s initial request to throw out the case.
“The court concludes that Google did not notify users that Google engages in the alleged data collection while the user is in private browsing mode,” US District Judge Lucy Koh in San Jose, California, wrote in her ruling.
The ruling comes as Google and Apple face intense scrutiny by lawmakers over their data gathering practices. Google has said it will next year eliminate third-party cookies that help advertisers keep tabs on consumers’ web activity and won’t employ alternative methods to track individuals.
Google collects browsing history and other Web activity data even after users employ safeguards to protect their data such as using “Incognito” private browsing mode, according to the complaint.
“Google knows who your friends are, what your hobbies are, what you like to eat, what movies you watch, where and when you like to shop, what your favourite vacation destinations are, what your favourite colour is, and even the most intimate and potentially embarrassing things you browse on the Internet – regardless of whether you follow Google’s advice to keep your activities ‘private’,” according to the complaint.
“Google also makes clear that ‘Incognito’ does not mean ‘invisible’, and that the user’s activity during that session may be visible to websites they visit, and any third-party analytics or ads services the visited websites use,” Google said in a court filing.
Google had no immediate comment on the ruling.
The case is Brown v. Google LLC, 20-3664, US District Court, Northern District of California (San Jose).