Shopee to debut in Europe with Poland launch


SINGAPORE – Sea Ltd’s Shopee is preparing to launch in Poland and is currently recruiting sellers, two company sources with knowledge of the matter told Reuters.

The move will be the first expansion into European e-commerce for the Singapore-based technology group, which has a market value of US$190 billion (S$255 billion) and whose gaming Garena is already active in the region.

Shopee is simultaneously preparing to launch in India, Reuters reported last week, after aggressively expanding in Latin America since earlier this year.

One of the sources told Reuters that Shopee is cautiously scaling up its global expansion by testing out possible new markets.

The two sources, who requested anonymity because they were not authorised to speak to the media, said Shopee will also launch in Argentina in the coming months.

The is already the dominant player in e-commerce in South-east Asia, according to market researchers, bringing in US$1.2 billion globally in revenue for the quarter  June 30.

Polish news website first reported the Shopee expansion into Poland. Sea did not immediately answer a Reuters request for comment.

Market research Euromonitor estimates the Polish e-commerce market to be worth €16 billion (S$25.5 billion), with significant room for growth compared with Western countries.

Amazon launched its Polish website this year, while the country’s biggest e-commerce firm, Allegro, is ramping up installation of its own parcel lockers.

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